A health club in Bowie is taking its case directly to the people during the current General Assembly special session.

"Oppose a Health Club Sales Tax," declares a nifty color pamphlet available at the front desk of SportFit at Whitemarsh Park. The glossy little foldout urges members to e-mail and call legislators to express opposition to a proposal that would attach a sales tax onto health club memberships. It gives step-by-step instructions on how to write an effective e-mail and follow it up with a call to their legislator's office.

A galvanizing quote from President John F. Kennedy is featured in sky-blue capital letters at...